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Nutrl pokes fun at its ‘silly little umlaut’ | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Christopher Lombardo

Nutrl is being silly, clever and simple with a new campaign. In its spot, Saturday Night Live cast member Chloe Fineman portrays vodka sommelier Günter, who points out in a comical German accent that the umlaut on the Nutrl branding is the only thing in the can that isn’t “necessary.”

http://strategyonline.ca/2023/03/17/nutrl-pokes-fun-at-its-silly-little-umlaut/
 

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